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" We all deserve a seat at the table." That table surely now includes the 28-year-old Herd, who has changed the tenor of dating dynamics.By letting women make the first move, Bumble has amassed over 22 million registered users, to closest competitor Tinder's 46 million, and at more than 70% year-over-year growth, to Tinder's roughly 10%, it's closing the gap quickly.When Whitney Wolfe Herd started planning an October launch party for a new product at Bumble, America's fastest-growing dating-app company, she was deliberate in her choice of venue: the Manhattan space that for 57 years hosted the Four Seasons restaurant, where regulars like Henry Kissinger, Vernon Jordan, Edgar Bronfman and Stephen Schwarzman created the ultimate power lunch.The space now has a new name, new management and a new menu.
Andreev told her he wanted to pair her innate talent for marketing and branding with the infrastructure, capital and resources at his disposal after almost a decade at Badoo.After she settled the Tinder lawsuit in September 2014 -- which, conveniently, did not contain a noncompete clause -- she took Andreev up on his offer.He'd make an initial investment of about million for launch marketing and commit additional funds to fuel growth, taking 79% of the company." I'm starting a company, and I don't want to be in dating." She did pitch him on Merci, though.While Andreev liked the idea of a women-centric social brand, he thought Herd should stick to her forte and his: the dating sector.