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Make your data eligible for other Google features in search results These include rich snippets, breadcrumbs, and sitelinks search boxes.
Correct issues because you want to make it easy for users and search engines to find you, not just because you want to rank well in the SERPs.We might think of content as king, but let’s face it, machines read content differently. Although it has become smarter in terms of recognizing long, vague queries, it still needs a little help identifying relevant content on websites. Structured data not only lets Google crawl web pages better, it also helps search engines truly understand the content.For example, a history website may contain several dates based on the different chronological points it wants to discuss.Fixing structured data markup errors allows webmasters to better promote their content on the web.Websites that contain a lot of facts and figures benefit greatly from fixing their structured data.