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“For accountability, it’s about transparency,” says Karen Fein, vice president of marketing for Hinge.

“Because your real life reputation is on the line, you’re less likely to flake and less likely to act inappropriately.” Tinder profiles show a user’s first name and last initial, age, shared Facebook interests and mutual Facebook friends.

Wolfe says the algorithm does not analyze the content of messages, but the actions within the app, such as number of swipes compared with number of messages, and how many messages a user responds to.

Wolfe says the app has seen 5 million unique female-led conversations since its launch in December.

Another dating app that aims to help out women is The Grade, owned by Snap Interactive , which was founded as a way to ease the frustration of female dating app users receiving unwanted explicit messages.

Bumble was launched in December 2014 under former Tinder co-founder Whitney Wolfe with that in mind.

Like Tinder, users can swipe through profiles, but once matched, only female users can message first.

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