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Behavioral economics has shown that the dating market for singles in Western society is grossly inefficient, especially once individuals exit high school or college, he explains.
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The data is adapted from a study by Michael Rosenfeld from Stanford University and Reuben Thomas from City College of New York and is based on a nationally representative sample of 3,009 partnered respondents.' Online Dating Growing in Popularity and Acceptance, But Matching Methods Lack Independent Validation, Finds Review Online dating has not only shed its stigma, it has surpassed all forms of matchmaking in the United States other than meeting through friends, according to a new analysis of research on the burgeoning relationship industry.
The digital revolution in romance is a boon to lonely-hearters, providing greater and more convenient access to potential partners, reports the team of psychological scientists who prepared the review.
By 2007-2009, 22 percent of heterosexual couples and 61 percent of same-sex couples had found their partners through the Web.
Those percentages are likely even larger today, the authors write. Through the 1980s and into the 1990s, a stigma was associated with personal advertisements that initially extended to online dating. The authors caution that matching sites' emphasis on finding a perfect match, or soulmate, may encourage an unrealistic and destructive approach to relationships.